Adiction-simplicity ratio.

Remember Pac Man, Tetris, Asteroids, Pong?If your answer is yes, then you are the same as hundreds of thousands of gamers who have a memory relating one or more of those games.But since then,things in the gaming industry have changed,but does that mean that there are no longer programmers as creative as Toru Iwatani or Alexey Pajitnov?
I know what you're gonna say,graphics and advanced technology together with how they are being combined and utilized is creative, but do the games match that creativeness?Yes,today we have games such as Call Of Duty: Black Ops, Halo Reach, Metal Gear Solid 4, Little Big Planet, Fallout New Vegas,Assassins Creed etc. which are incredible games and have broken barriers in one way or another,however,can you compare the adiction-simplicity ratio with that of Pac Man?
Maybe it's the big companies that numb (in some way) the mind of the programmer,trying to be always ahead of the competition by focusing on ONE game and its yearly release (no offense).Maybe they should encourage the creativity of its programmers...who knows what some of them might come up with.