Fans of indie social games, this might be the next place to look for new games that your friends probably never heard of. RockYou announced the launch of Studio Partners, a new initiative to take indie Facebook game creators under its wing and give their games the exposure they deserve by leveraging its "advertising solutions, analytics tools, and broader marketing support," RockYou said in a statement.
Studio Partners is an open platform for developers to submit their games and potentially increase their reach through publisher RockYou's resources. Following the company's relationship with John Romero's indie--can you say that about the guy who co-created Doom?--social game studio Loot Drop (whose first game, Cloudforest Expedition, is due out this summer), RockYou looks to maintain developers' creative freedom while hopefully increasing their audience.
"We're inspired by the originality and imagination of social game developers around the world," said Josh Grant, SVP and GM of Studio Partners and formerly RockYou's SVP of Strategy and Corporate Development. "Studio Partners gets to the heart of what RockYou believes in-delivering the very best, most innovative games to our players." If innovation is truly the way to beat the monolithic competition in the social games space, RockYou (and its upcoming stable of indie creators) might have the leg up.
[Image Credit: TellMeBaby]
Do you think the competition for the big league Facebook game developers will come from indie creators? What types of innovation do you hope to see from RockYou and Studio Partners?
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